TwoTop

Two Top Labs is Janice Fraser and David Verba, and we make products for the Web and mobile (hello iPad!).

Our consulting clients are early-stage companies working toward high-stakes deadlines. They hire us to help them focus, prioritize, and execute on their product plans, and deliver excellent user experiences`. Here are a few of the situations our clients faced this year:

• Vertical-industry experts were using progressive technologies to reinvent their market, but they didn’t know how to develop an equally progressive user experience.
• A venture-backed company got an ultimatum from its board: Figure out your product strategy in the next two weeks, or we pull your funding and close the company.
• An entrepreneur was about a 6 weeks away from launching at a critical developer conference, when he realized that his CTO was out to lunch (permanently).

These are real cases from real clients. In every case, we helped these teams  deliver, and in every case the team aced its milestone.

“I gave you guys a 10% chance going into this meeting. But now I’m 100% convinced.” — Lead investor, at the end of 2 weeks

“Featured Application” — developer conference

Me: “So, are you proud to show off the UI.” Entrepreneur: “Yes! I LOVE it!”

In the parlance of VCs, we reduce execution risk. Our referrals come from investors, entrepreneurs, and development partners — people who know we’ve been down the road ourselves and understand what it takes to breathe life into something new.

If you know someone who could use our help, have them contact janice at twotoplabs.com.

3435 Cesar Chavez
Suite 225
San Francisco, CA 94114

We’re in the historic Sears building at the corner of Valencia and Army streets. There’s a private parking lot and a print shop in front of the building. The CPMC/St. Luke’s Hospital is on the opposite corner of Valencia St.

Street parking is free for 2 hours. You can also park in the hospital lot.

Janice is an entrepreneur and interaction designer for web and mobile products. She consults to  early-stage companies, preferring to work directly with entrepreneurs to untangle the inevitable thicket of great ideas, and to clear a path toward execution.

After more than 15 years working on the Web, Janice has seen Silicon Valley from many sides. She has raised capital, founded both successful and failed startups. She has consulted to both large and small enterprises in areas related to user experience, product strategy, and organization strategy.

Her latest venture, EmmetLabs.com, was incubated at Kapor Enterprises. This open wiki project is mapping the social network of the past and documenting the relationships that have most influenced our personal and collective history.

Before EmmetLabs, Janice was cofounder of experience design firm Adaptive Path and served as the company’s first CEO. During her tenure, Adaptive Path tripled in staff and revenues, developed and sold a product to Google, coined the term Ajax, and transformed from a lifestyle partnership to a high-growth firm.

In her public life, Janice is a teacher, rather than a pundit. She’s a guest lecturer at Haas, Stanford, and the Presido Graduate School of Management. She taught interaction design as a member of the SFSU faculty. And during several years on the conference circuit, she was a featured speaker at nearly every web design conference, from the Nielsen/Norman world tour to South by Southwest.

For more about Janice, see her profile on LinkedIn.

David has over 15 years of development experience ranging from open source approaches to more traditional enterprise technologies.  He has lead both large and small development teams and practiced the multi-disciplinary approaches necessary for exceptional user experience. His background as both a developer and a leader help him communicate concerns effectively. David’s understanding of the mutual concerns of developers and designers enable him to increase effective collaboration between the two groups. He is a frequent conference presenter covering topics of design and development and is co-author of the book Subject to Change, published by O’Reilly in 2008.

More information can be found at davidverba.com.